QR Codes in Marketing

What Is A QR Code?

The use of QR codes by the leading companies of the world, major retailers, and government sector agencies indicate that QR codes have become very popular. There are millions of smartphone users who are subscribing to the attractive offers and deals provided by QR codes. People are taking snaps of QR codes to find out about the latest deals offered by shops, restaurants, and even to search for jobs. QR codes can be integrated to online and offline marketing strategies by real estate agents, restaurant owners, shops, supermarkets, and brands to promote various products and services.

QR codes can only work if the users own smartphones like Android, iPhone, BlackBerrry, and so on. Also, you need to adopt the business type to the marketing strategy you are planning to launch. To be successful, you need to make plans to test the QR code which includes designing the goal, creating the codes, and integrating the QR code into rest of the marketing strategy.

To plan QR code marketing, you need to take into account the 3 main elements: 

  • Customers who have smartphones and a QR code reader
  • Free or paid subscription for generating the QR codes
  • A reason for using QR codes for marketing as it can be used by the customers to recognize and scan the image

For promoting your product, brand or service, you need to follow the following steps: 

Define a Purpose: Firstly, define the purpose so that you will get the best chance to attract customers by offering plans which are beneficial to the customers. You need to expand the purpose and find ways to offer something extra to the customers. In order to get a higher response rate, you will also have to evaluate the mobile purchasing behavior of people.

Design the Message: You can plan a customer call action, in which the QR codes can be used to explain what it is all about. One way is to promote the idea by offering a gift to users who scan the QR codes. You can create instructional videos, product catalogue, send contact information or other information related to loyalty rewards program to the users. QR codes marketing campaign can be designed in many ways to include any of the following ideas: 

  • Add exclusive advertisements, photographs, videos, and media files
  • Promote time sensitive information
  • Link the codes to free downloads or swags
  • Link “Instant Win” contests
  • Make special offers, gifts or coupons
  • Provide “Secret” information
  • Deep integration with social media to activate viral loops

Mobile Friendly Design

The message should be short and clear, and the customer should be able to garner information related to a product or get complete information about the brand. The marketing team needs to provide an element of security with the QR codes. The design of pages linked to the codes should be related to the campaign. In QR code campaigns, the marketing team should be careful to direct users to the website which should look good even on mobile phone. Sometimes, the websites designed for QR barcode marketing appear terrible on the small screen of mobiles and you should be careful to avoid such mistakes.

Methods of Offline Marketing with QR Codes

Presentation Material: QR codes can be added to presentation materials which can be distributed to groups, clients, and audiences. Typically, the codes can be used to link to other related resources and provide information about services, educational material, and also about you.

Business Cards: QR codes attached to business cards help to direct offline contacts to the website of the business or organization. Users can scan the QR barcode on business cards, which will help to increase online and offline engagement of people.

Packaging and Labels: QR codes can be imprinted on packaging and labels of brands which will help the customers to view branded videos of the products. Moreover, tips and advice can be provided through the codes.

Consumer targeted QR codes are really working in the direction where it can now modify the purchase decisions of customers. Quick response codes are impacting mainstream US companies. However, some companies are not properly utilizing QR codes and hence they are making marketing mistakes. Here is a list of mistakes you should avoid:

Not Rendering Proper Testing: Every marketing campaign involving QR codes should be properly tested and you should be able to scan the problems. Most of the QR codes come with at least 30 percent of error correction. There are great options to design creative logos for branding but you need to test the QR barcode if the artwork is too complicated.

Creating Non-Mobile Pages: A standard desktop website generally fails on a mobile phone screen so you need to use HTML 5 features to create a webpage which works on mobile devices.

Placement of QR Codes: The QR codes should be placed in a way to attract several users, which means the codes should be placed at places where people have Internet access. You may not get Internet access at certain hospitals or sensitive places, and when you plan to run a test of a marketing campaign, you need to ensure that the codes are visible to the target audience.

Here are some creative ideas which can help you to use the Quick Response codes in an entertaining way:

  • You can use it for a scavenger hunt.
  • It can be labeled on products or foods supplied by restaurants.
  • QR codes can be displayed on store-fronts with discount offers.
  • QR codes can be used by stores to draw in smartphone users where they can even “ReTweet” the message.
  • QR codes on your laptop sticker can make it easy for geeks to connect to your webpage or you.
  • Quick Response codes on T-shirts, mugs, purses or bags can be used at seminars. When people see the codes, they may be enticed to scan them to discover the embedded messages.
  • A funky QR code design can be entertaining to users and it can get lots of “Follows” and “Likes” at social networking sites.